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January 26, 2021

Contact Information
Jamie Harrison
Miss Rodeo USA Association, Chairman
Phone: 405-892-2826
For Immediate Release
GUTHRIE, OKLAHOMA, (January 19, 2021) – Kylee Campbell, a 19-year-old Huntsville,
Alabama cowgirl, will reign as Miss Rodeo USA 2021. With this honor, Campbell marks the history
books as the tenth Alabamian to hold the prestigious title and the state now holds the record for
the highest number of titleholders in the pageants 56-year history.
On Sunday, January 17, 2021, Campbell received the honor in Guthrie, Okla. at the final
performance of the International Finals Rodeo (IFR), the culminating event for the International
Professional Rodeo Association (IPRA). In addition, the IFR marks the conclusion to the six-day
Miss Rodeo USA pageant where young women from across the United States vie for the
opportunity to serve as the official ambassador for the sport of professional rodeo.
Multiple contestants endured the lengthy pageant and were challenged with judged events such
as delivering prepared speeches, riding unfamiliar horses, completing daily interviews, performing
in modeling shows and facing an extensive written exam. The young lady selected for the position
must exhibit the ability to travel independently, speak professionally, act as a role model and
positively promote rodeo and the western culture. She will be expected to travel to rodeos nearly
every weekend for one year, traveling a distance of approximately 100,000 miles before passing
on the crown to the next ambassador.
While it is traditional that Miss Rodeo USA will be expected to travel a great distance during her
reign promoting professional rodeo, 2020 taught us that all industries can be impacted by the
threat and need for precautions surrounding COVID-19, including rodeo events. The IPRA and
Miss Rodeo USA Association are confident in their ability to continue operating at a safe capacity
with constant reassessment throughout the year. As a nation we continue to adapt to the changes
this virus has forced upon us and Miss Rodeo USA will no less than thrive under the harsh realities
if presented during her year. From virtual interviews with local broadcast stations to Facebook
LIVE one-on-one sessions with fans, Campbell will work with her associations throughout the year
to creativity, effectively, and safety promote the professional sport of rodeo.
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“Preparation for this week of competition has been a work in progress since I was 11-years old
and it was more than rhinestones and smiles for me. I met lifelong friends and was able to put my
equine and rodeo knowledge to the test. I always say the only person you are competing against
is the one in the mirror,” said Campbell. “I would not be where I am today without the amazing
support from my family, friends and mentors. Words cannot describe how thankful I am for my
horse show and rodeo families who let me ride horses, help doctor horses, and ask so many
questions. I hope to make the most of 2021 on the rodeo road while sharing my platform of
Mentoring Matters.”
Campbell, the daughter of Kerry and Allan Holcombe and James Campbell, is a student at the
University of Alabama where she is on the Dean’s List as well as competes on the school’s
western equestrian team as a reining and horsemanship competitor. While her classes will be
placed on hold during her year due to her travel schedule, she plans to graduate with a major in
Public Relations and a minor in Agricultural-Business. She hopes to use her experience and
education to develop a non-profit business with a focus on mentoring through equine competition.
The newly crowned Miss Rodeo USA represented the West Point Rodeo of Cullman, AL as Miss
West Point 2020 before attending the Miss Rodeo USA National Pageant as a 2021 contestant.
Campbell will begin her reign by hosting a fundraising event that will serve as her coronation
celebration for her new title. Information regarding her fundraising efforts, current schedule, how
to book Miss Rodeo USA for an upcoming event, or to follow her journey visit or find @missrodeousa on social media.
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About the Miss Rodeo USA Association
The Miss Rodeo USA Association is a division of the International Professional Rodeo
Association. Since 1966, the IPRA Board of Governors and the Miss Rodeo USA Association
have orchestrated the national pageant and selection of an ambassador. The scholarship pageant
promotes higher education, personal growth and professionalism through clinics and pageant
activities and provides awards and career advancement sponsorships. Having celebrated the 50th anniversary pageant in 2016, the Miss Rodeo USA Association is continually seeking volunteers
and sponsors in its growth to better the opportunities it may provide to young women across the
country. More information can be found at